3 Minute wonder research:
Short documentary shown on channel 4 after the news. Aim is to showcase amateur talent and give amateur filmmakers the experience of making a budgeted production.
It started airing in August 2006 and has run for every year since then. Some notable stars are Karl Pilkington, Neville king and Chris Bylett. Run time is 3 minutes and being aired on primetime TV means its audience categories are: slightly more female than male (58%:42%), Slightly more older viewers than younger but younger than other channels (33% 55+, 26% 16-34, 17% 35-44, 16% 45-54) and slightly more of C2DE social grade than ABC1 (52%:40%)
Sources: Channel 4, IMDB
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