Advert Re-Branding Pitch

 https://prezi.com/view/LDegDg7qEnyFi2VbxA04/

The above link is for the Prezi Re-branding Pitch. Here are the notes I made for my ideas on the Re-brand

Target audience – The current advertising and marketing uses features that are clearly designed to attract the attention of young people under 24 and specifically children. I’d rebrand to target more mature adults by using less cartoons in the design and more mature advertising and logo design. Although some products, such as the ‘Peacepops’ hint to older people who remember the peace movement of the 60s, some design changes such as different font choices and darker colours could drastically change the look of the product, logo and website.

Logo design – The logo uses white block capital letters with a serif font with an orange surround on a black background. I would change it by using sleeker letters to give a more mature design

This was the first design I drew up. I was fairly unhappy with this design as I didn't feel it had the right font or tone.

The next 2 designs I made were a fair bit better. The orange tint and revised font gave the logo more authenticity and style. The final design changed the colour of the first word letters and the at the end to give logo some more depth.