Unit 2 - Unilever Advert Research

Unilever



Founded

Founded on the 2nd of September 1929 in the United Kingdom, Unilever is a multinational company that owns many brands such as Nestle, P&G PG Tips.

Core values

Always working with integrity

Unilever aim to always work with integrity and respect for the people, businesses and environments they interact with.

Have a positive impact

Unilever aim to have a positive impact through brands, Commercial operations and relationships, through voluntary contributions, and through the various other ways in which they engage with society.

Continuous Commitment

Unilever are committed to continuously improving the way they manage their environmental impacts in order to achieve their longer-term goal of developing a sustainable business.

Setting Out Aspirations

Unilever’s Corporate Purpose sets out their aspirations in running the business. It's underpinned by their Code of Business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The Code also supports their approach to governance and corporate responsibility.

Working with Others

Unilever have set out to work with suppliers who have similar values to their own and work to their same standards. Their Supplier Code, aligned to their own Code of Business Principles, comprises eleven principles covering business integrity and responsibilities relating to employees, consumers and the environment.

How many brands they own

Unilever own well over 400 different brands. These include Ben & Jerry’s, Colman’s, Domestos, Dove, Magnum, Persil, VO5 and Wall’s. The different sectors their brands operate in include Food, Personal care, Home Care and Vitamins & supplements.

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